How Crowdedness Enhances Consumers’ Healthy Lifestyle

Social crowdedness is ubiquitous and has important implications for marketers. This research demonstrates that in a crowded environment, consumers are more likely to engage in health-improving consumption, which can boost their immune system and thus make themselves less vulnerable to contagious diseases that become more salient under crowdedness.



Citation:

Wanyi Zheng, He (Michael) Jia, and Echo Wen Wan (2020) ,"How Crowdedness Enhances Consumers’ Healthy Lifestyle", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1209-1209.

Authors

Wanyi Zheng, University of Hong Kong, China
He (Michael) Jia, University of Hong Kong, China
Echo Wen Wan, University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Featured

When Waste Costs: The Influence of Price on Consumers’ Perceived Waste and Purchase Intention of an Excessive Amount of Product

Tao Tao, Hong Kong Baptist University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Featured

O5. The Effect of Synchrony on Non-Human Objects Involved in the Synchronous Performance

Xiaoyin YE, Xiamen University
Jun YE, Xiamen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.