Your Need Doesn’T Appeal to Me: How Social Class Shapes Charitable Giving Across Causes
Although existing research shows that social class influences charitable giving in general, much less is unknown about whether it guides preferences for specific causes. Across five field studies, we demonstrate that lower-class consumers contribute more resources to pressing causes compared to non-pressing ones, whereas the effect reverses among higher-class consumers.
Yan Vieites, Rafael Burstein Goldszmidt, and Eduardo B. Andrade (2020) ,"Your Need Doesn’T Appeal to Me: How Social Class Shapes Charitable Giving Across Causes", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 760-761.
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
NA - Advances in Consumer Research Volume 48 | 2020
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
Ineffective Altruism: Giving Less When Donations Do More
Joshua Lewis, University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA
Names Are the Mirrors of the Soul: The Role of Possessive Brand Names in Brand Evaluations
Marina Puzakova, Lehigh University
Mansur Khamitov, Nanyang Technological University, Singapore