Which Autonomous Vehicle (Av) Will Be More Pro-Social? the One You Own Or Rent.

Recent research reveals that consumers expect AVs to be less pro-social than regular car drivers. Current work examined how ownership would impact the latter moral shift. It was found that owned AVs are expected to be more pro-social than the ones that are rented, due to self-extension into the AV.


Tripat Gill (2020) ,"Which Autonomous Vehicle (Av) Will Be More Pro-Social? the One You Own Or Rent.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1195-1195.


Tripat Gill, Wilfrid Laurier University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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