Strategic Product Displays on Social Media Through Proactive Nostalgia
This research introduces proactive nostalgia, which refers to the realization that a current experience might worth remembering in the future, as a motivator of saving record of consumption experiences on social media. Five experiments showed proactive nostalgia could be the reason of displaying experiential products for longer-term than material products.
Citation:
Eda Anlamlier and Sevincgul Ulu (2020) ,"Strategic Product Displays on Social Media Through Proactive Nostalgia", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 346-347.
Authors
Eda Anlamlier, University of Nevada Las Vegas, USA
Sevincgul Ulu, Rutgers University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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