The Choice Removal Effect

The present research explores the common practice of removing options from a choice set before making a final decision, named here the choice-removal effect. Results indicate that choice-removal results in sub-optimal outcomes and can decreased satisfaction with the choice, but does not make the decision process easier.



Citation:

Brian Gillespie, William Ryall Carroll, and Christian Otto (2020) ,"The Choice Removal Effect", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 314-315.

Authors

Brian Gillespie, University of New Mexico, USA
William Ryall Carroll, St. John's University, USA
Christian Otto, Backcountry.com



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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