Re-Imagining Subcultures: a Comparative Study of Generational Preconceptions of Music Consumption, Identity, and Belonging

As the existence of subcultures within today’s youth culture have begun to be questioned, this study focuses on changes surrounding music consumption that have occurred between Millennials and their parent generations. Aims include the exploration of youth subcultures, musical identity, and the transformation of generational preconceptions towards popular music consumption.



Citation:

Olivia Fulvio-Mason and Richard Warr (2020) ,"Re-Imagining Subcultures: a Comparative Study of Generational Preconceptions of Music Consumption, Identity, and Belonging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1240-1240.

Authors

Olivia Fulvio-Mason, University of Gloucestershire
Richard Warr, University of Gloucestershire



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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