Re-Imagining Subcultures: a Comparative Study of Generational Preconceptions of Music Consumption, Identity, and Belonging
As the existence of subcultures within today’s youth culture have begun to be questioned, this study focuses on changes surrounding music consumption that have occurred between Millennials and their parent generations. Aims include the exploration of youth subcultures, musical identity, and the transformation of generational preconceptions towards popular music consumption.
Citation:
Olivia Fulvio-Mason and Richard Warr (2020) ,"Re-Imagining Subcultures: a Comparative Study of Generational Preconceptions of Music Consumption, Identity, and Belonging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1240-1240.
Authors
Olivia Fulvio-Mason, University of Gloucestershire
Richard Warr, University of Gloucestershire
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA
Featured
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA
Featured
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada