The Effect of Tragic Artist Biography on Consumer Evaluation of Artworks

Our research proposes that providing a tragic biography of an artist enhances the perceived quality of the artwork by allowing people to appreciate the depth of expression in the artwork (“tragic artist effect”). We also show that this effect occurs independently of alternative processes—empathy, effort, and eudaimonic fulfillment.



Citation:

Yeonjin Sung, Seojin Stacey Lee, and Kiwan Park (2020) ,"The Effect of Tragic Artist Biography on Consumer Evaluation of Artworks", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1227-1227.

Authors

Yeonjin Sung, University of Michigan, USA
Seojin Stacey Lee, Seoul National University, South Korea
Kiwan Park, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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