The Effect of Tragic Artist Biography on Consumer Evaluation of Artworks
Our research proposes that providing a tragic biography of an artist enhances the perceived quality of the artwork by allowing people to appreciate the depth of expression in the artwork (“tragic artist effect”). We also show that this effect occurs independently of alternative processes—empathy, effort, and eudaimonic fulfillment.
Yeonjin Sung, Seojin Stacey Lee, and Kiwan Park (2020) ,"The Effect of Tragic Artist Biography on Consumer Evaluation of Artworks", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1227-1227.
Yeonjin Sung, University of Michigan, USA
Seojin Stacey Lee, Seoul National University, South Korea
Kiwan Park, Seoul National University, South Korea
NA - Advances in Consumer Research Volume 48 | 2020
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
A Computational Social Science Framework for Visualizing the Possibility Space of Consumer-Object Assemblages from IoT Interaction Data
Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA