Influence of Childhood Socioeconomic Status on Indulgent Consumption: a Life History Theory Approach

Why do some people indulge now whereas others delay? The evolutionary framework of life-history theory predicts that preferences for indulgences should be influenced by stress and resource scarcity. The effect of stress depended on whether people grew up in a resource-scarce or resource-plentiful environment.



Citation:

T. Andrew Poehlman, Denny Huynh, Oriana Rachel Aragón, and Gavan Fitzsimons (2020) ,"Influence of Childhood Socioeconomic Status on Indulgent Consumption: a Life History Theory Approach", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1228-1228.

Authors

T. Andrew Poehlman, Clemson University, USA
Denny Huynh, Duke University, USA
Oriana Rachel Aragón, Clemson University, USA
Gavan Fitzsimons, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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