Sequential Sensory Cues in Retailing and Food Packaging: Managerial and Ethical Implications
Sensory cues are often encountered sequentially (than simultaneously) in many retailing, food packaging, and consumption contexts. A series of experiments demonstrate how the sequence in which sensory cues are encountered might influence food taste perceptions, food choices, and consumption volume.
Dipayan Biswas, Lauren I Labrecque, and Donald Lehmann (2020) ,"Sequential Sensory Cues in Retailing and Food Packaging: Managerial and Ethical Implications", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1223-1223.
Dipayan Biswas, University of South Florida, USA
Lauren I Labrecque, University of Rhode Island
Donald Lehmann, Columbia University, USA
NA - Advances in Consumer Research Volume 48 | 2020
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