Waiting For a Download: the Effects of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience
People tend to be impatient while waiting for a webpage to download, which might be negatively correlated with their satisfaction with the online providers. In particular, we propose a new framework of how the congruence of anthropomorphic messengers and shopping motivation enhances patience (i.e., perceived quickness of a download).
Siyun Chen and Xinliang Wei (2020) ,"Waiting For a Download: the Effects of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1188-1188.
Siyun Chen, Jinan University
Xinliang Wei, Temple University, USA
NA - Advances in Consumer Research Volume 48 | 2020
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