Waiting For a Download: the Effects of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience
People tend to be impatient while waiting for a webpage to download, which might be negatively correlated with their satisfaction with the online providers. In particular, we propose a new framework of how the congruence of anthropomorphic messengers and shopping motivation enhances patience (i.e., perceived quickness of a download).
Citation:
Siyun Chen and Xinliang Wei (2020) ,"Waiting For a Download: the Effects of Congruency Between Anthropomorphic Cues and Shopping Motivation on Consumer Patience", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1188-1188.
Authors
Siyun Chen, Jinan University
Xinliang Wei, Temple University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
I10. Can Body Size Influence the Judgments of Warmth and Competence?
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
Featured
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
Featured
M9. Exploring Historical Nostalgia and its Relevance to Consumer Research
Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA