Console War (And Peace?): Analysing Cross-Community Interactions in Gaming Discussion Forums on Reddit
In this paper, I employ a mix of netnography, machine learning, and network analysis to examine 12 gaming communities on Reddit. Treating each individual community as inseparable from its immediate context, I explore how multiple loyalties and identities are managed by consumers engaging in conversations in a multi-community context.
Denis Utochkin (2020) ,"Console War (And Peace?): Analysing Cross-Community Interactions in Gaming Discussion Forums on Reddit", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1198-1198.
Denis Utochkin, Norwegian School of Economics and Business Administration, Norway
NA - Advances in Consumer Research Volume 48 | 2020
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