Console War (And Peace?): Analysing Cross-Community Interactions in Gaming Discussion Forums on Reddit
In this paper, I employ a mix of netnography, machine learning, and network analysis to examine 12 gaming communities on Reddit. Treating each individual community as inseparable from its immediate context, I explore how multiple loyalties and identities are managed by consumers engaging in conversations in a multi-community context.
Denis Utochkin (2020) ,"Console War (And Peace?): Analysing Cross-Community Interactions in Gaming Discussion Forums on Reddit", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1198-1198.
Denis Utochkin, Norwegian School of Economics and Business Administration, Norway
NA - Advances in Consumer Research Volume 48 | 2020
From Novice to Know-it-All: How Google-Based Financial Learning Affects Financial Confidence and Decisions
Adrian Ward, University of Texas at Austin, USA
Tito L. H. Grillo, University of Texas at Austin, USA
Philip M. Fernbach, University of Colorado, USA
The Best of Both Worlds: Androgyny in Consumer Choice
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior
Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA