Eating More to Save the Planet: Political Ideology, Food Waste, and Overconsumption

When facing the tradeoff to waste or overconsume, liberals may engage in maladaptive eating behavior by overconsuming to offset food waste because they are motivated to reduce environmental impacts. Conservatives, who are less concerned with these issues, do not make consumption choices predicated on reducing environmental harm.


Erick M. Mas, Kelly Haws, and Kelly Goldsmith (2020) ,"Eating More to Save the Planet: Political Ideology, Food Waste, and Overconsumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1219-1219.


Erick M. Mas, Vanderbilt University, USA
Kelly Haws, Vanderbilt University, USA
Kelly Goldsmith, Vanderbilt University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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