The Relationship Between Self-Construal and Neural Processes Associated With Conforming to Consumer-To-Consumer Recommendations
The results suggest that those who have a stronger interdependent view of the self, compared to a weaker interdependent view of the self, are potentially more likely to conform to social feedback when their opinions misalign with others. Interdependent self is also significantly associated with conflict monitoring and mentalizing.
Citation:
Arina Tveleneva, Xinyi Wang, Matthew Brook O'Donnell, Emily B Falk, and Christopher N. Cascio (2020) ,"The Relationship Between Self-Construal and Neural Processes Associated With Conforming to Consumer-To-Consumer Recommendations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1231-1231.
Authors
Arina Tveleneva, University of Wisconsin - Madison, USA
Xinyi Wang, University of Wisconsin - Madison, USA
Matthew Brook O'Donnell, University of Pennsylvania, USA
Emily B Falk, University of Pennsylvania, USA
Christopher N. Cascio, University of Wisconsin - Madison, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
Featured
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA
Featured
L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism
Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA