Pain of Philanthropy: When Does Cash Help Charitable Donations?
Businesses have found their costs of accepting cash payments increasing as consumers have shifted toward noncash payments. Given this societal decrease in cash, we examine the role of payment mechanisms in donation behaviors. We find while noncash payments are beneficial in certain donation transactions, cash remains more beneficial in others.
Citation:
Spencer Ross and Sommer Kapitan (2020) ,"Pain of Philanthropy: When Does Cash Help Charitable Donations?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1228-1228.
Authors
Spencer Ross, University of Massachusetts Lowell
Sommer Kapitan, Auckland University of Technology, New Zealand
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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