When Recycling Seems Risky: Are Consumers Afraid to Recycle Sensitive Information?

The current research proposes that consumers are uncomfortable recycling items containing private information (e.g., “junk” mail, bank statements, etc.), despite seeing such items as recyclable. Two initial studies provide evidence for this effect, suggesting a potentially untapped source of highly-recyclable material while generating insights for both scholars and practitioners.


Gabriel E. Gonzales, Matthew D. Meng, Christopher Berry, and R. Bret Leary (2020) ,"When Recycling Seems Risky: Are Consumers Afraid to Recycle Sensitive Information?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1196-1196.


Gabriel E. Gonzales, SUNY New Paltz
Matthew D. Meng, Utah State University
Christopher Berry, Colorado State University, USA
R. Bret Leary, University of Nevada, Reno, USA


NA - Advances in Consumer Research Volume 48 | 2020

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