“Others Seem to Move Further Than I Do”: How Perceived Change in Distance May Differ Depending on Who Creates the Distance

Our judgement on distance may be influenced by whether the distance in question is created by the self or the other. We propose that when the distance is created by the other, the impact of that distance may seem greater compared to when the distance is created by the self.



Citation:

Wonsuk Jung and Joann Peck (2020) ,"“Others Seem to Move Further Than I Do”: How Perceived Change in Distance May Differ Depending on Who Creates the Distance", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1203-1230.

Authors

Wonsuk Jung, University of Wisconsin - Madison, USA
Joann Peck, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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