“Others Seem to Move Further Than I Do”: How Perceived Change in Distance May Differ Depending on Who Creates the Distance

Our judgement on distance may be influenced by whether the distance in question is created by the self or the other. We propose that when the distance is created by the other, the impact of that distance may seem greater compared to when the distance is created by the self.



Citation:

Wonsuk Jung and Joann Peck (2020) ,"“Others Seem to Move Further Than I Do”: How Perceived Change in Distance May Differ Depending on Who Creates the Distance", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1203-1230.

Authors

Wonsuk Jung, University of Wisconsin - Madison, USA
Joann Peck, University of Wisconsin - Madison, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

The Secrecy Effect: Secret Consumption Polarizes Product Evaluations

Maria A Rodas, University of Minnesota, USA
Deborah Roedder John, University of Minnesota, USA

Read More

Featured

O3. The Effect of Numeric Information on Product Evaluation

Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.