Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice
Nearly all consumers carry vibrating mobile devices, yet how and why vibro-tactile feedback influences consumer behavior is unclear. Across four studies, we find that certain mobile vibrations are consistently perceived as rewarding and can influence shopping decisions. We also provide evidence that conditioning drives this vibration-reward association.
Citation:
William Hampton and Christian Hildebrand (2020) ,"Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1074-1079.
Authors
William Hampton, University of St. Gallen, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
The Effect of Psychological Control on Temporal Discounting: Conceptual and Methodological Implications
Kelly Kiyeon Lee, Georgetown University, USA
Selin A. Malkoc, Ohio State University, USA
Derek Rucker, Northwestern University, USA
Featured
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Featured
Cues to Sincerity: How People Assess and Convey Sincerity in Language
Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA