Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice

Nearly all consumers carry vibrating mobile devices, yet how and why vibro-tactile feedback influences consumer behavior is unclear. Across four studies, we find that certain mobile vibrations are consistently perceived as rewarding and can influence shopping decisions. We also provide evidence that conditioning drives this vibration-reward association.


William Hampton and Christian Hildebrand (2020) ,"Good Buzz, Bad Buzz: Using Vibrotactile Feedback to Shape Consumer Choice", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1074-1079.


William Hampton, University of St. Gallen, Switzerland
Christian Hildebrand, University of Geneva, Switzerland


NA - Advances in Consumer Research Volume 48 | 2020

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