Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence
Four experiments resolve apparent discrepancies in previous work on the effects of verticality. Our conceptual model, based on a goal systems framework and supported by experimental and EEG evidence, explains the divergence in past research by introducing the distinction between static and dynamic phenomena in the study of embodied cognition.
Massimiliano Ostinelli, David Luna, Torsten Ringberg, and Seidi Suurmets (2020) ,"Assimilative Versus Complementary Effects of Embodied Verticality: Neural and Behavioral Evidence", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1074-1079.
Massimiliano Ostinelli, Winthrop University
David Luna, University of Central Florida, USA
Torsten Ringberg, Copenhagen Business School, Denmark
Seidi Suurmets, Copenhagen Business School
NA - Advances in Consumer Research Volume 48 | 2020
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Losing Fast or Slow? Preferences for Uncertainty Resolution
Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA