Politics At the Mall: the Moral Foundations of Boycotts

I examine how political ideology influences the purchase and abstention from buying for political reasons. I show that the boycotts and buycotts of liberals and conservatives are influenced by their unique moral concerns. In addition, liberals’ greater concern for harm and fairness makes them more likely to boycott and buycott.


Daniel Fernandes (2020) ,"Politics At the Mall: the Moral Foundations of Boycotts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 544-545.


Daniel Fernandes, Catholic University of Portugal, Portugal


NA - Advances in Consumer Research Volume 48 | 2020

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