Is a Photo Worth a 1000 Words? the Usage of Images and Text to Express Opinions in Online Reviews

How do people use visual and verbal information when communicating their experiences? Using Yelp! and TripAdvisor datasets and experiments, we find that people use photos complementary to text in communicating experiences. This is particularly true when they focus on visual aspects of an experience, either due to an internal or external (i.e., platform structure) focus.



Citation:

Gizem Ceylan and Kristin Diehl (2020) ,"Is a Photo Worth a 1000 Words? the Usage of Images and Text to Express Opinions in Online Reviews", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1017-1021.

Authors

Gizem Ceylan, University of Southern California, USA
Kristin Diehl, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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