Emotional Echo Chambers: Observed Emoji Clarify Individuals’ Emotions and Responses to Social Media Posts

We examine how consumers are influenced by the type and distribution of prior emoji responses to social media posts which express mixed emotions. Facebook data and experiments show that others’ prior emoji responses (e.g., sad vs. heart) predict consumers’ emotions, as well as their emoji and text responses to posts.



Citation:

Sarah G Moore, Gopal Das, and Anirban Mukhopadhyay (2020) ,"Emotional Echo Chambers: Observed Emoji Clarify Individuals’ Emotions and Responses to Social Media Posts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1017-1021.

Authors

Sarah G Moore, University of Alberta, Canada
Gopal Das, Indian Institute of Management Bangalore, India
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Role of Expectations About Changes in Wealth in Discounting Decisions

Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA

Read More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction

Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.