Emotional Echo Chambers: Observed Emoji Clarify Individuals’ Emotions and Responses to Social Media Posts

We examine how consumers are influenced by the type and distribution of prior emoji responses to social media posts which express mixed emotions. Facebook data and experiments show that others’ prior emoji responses (e.g., sad vs. heart) predict consumers’ emotions, as well as their emoji and text responses to posts.



Citation:

Sarah G Moore, Gopal Das, and Anirban Mukhopadhyay (2020) ,"Emotional Echo Chambers: Observed Emoji Clarify Individuals’ Emotions and Responses to Social Media Posts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1017-1021.

Authors

Sarah G Moore, University of Alberta, Canada
Gopal Das, Indian Institute of Management Bangalore, India
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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