The Effect of Product Evaluations on Consumer Recycling Behavior
We examine how product evaluations (positive vs. negative) affect consumers’ decisions to recycle or trash products, even when these evaluations (e.g., taste of bottled water) does not affect recyclability (of the bottle). Across four experiments, we provide evidence for this novel effect and demonstrate why this occurs.
Vivian (Jieru) Xie and Rajesh Bagchi (2020) ,"The Effect of Product Evaluations on Consumer Recycling Behavior", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 788-789.
Vivian (Jieru) Xie, Virginia Tech, USA
Rajesh Bagchi, Virginia Tech, USA
NA - Advances in Consumer Research Volume 48 | 2020
F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal
Marwa Gad Mohsen, Babson College, USA
Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships
Ankita Kumar, University of Wisconsin - Madison, USA
Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons
Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA