Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most
We find smartphone (vs. laptop, desktop) snubbing is more detrimental to social relationships and offer an inference-based account for this effect. While consumers can correctly predict this effect when imagining being snubbed, they make the opposite prediction when imagining snubbing others and consequently exhibit a preference for smartphone use.
Citation:
Camilla Eunyoung Song and Yang Yang (2020) ,"Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 112-114.
Authors
Camilla Eunyoung Song, University of Florida, USA
Yang Yang, University of Florida, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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