Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most
We find smartphone (vs. laptop, desktop) snubbing is more detrimental to social relationships and offer an inference-based account for this effect. While consumers can correctly predict this effect when imagining being snubbed, they make the opposite prediction when imagining snubbing others and consequently exhibit a preference for smartphone use.
Camilla Eunyoung Song and Yang Yang (2020) ,"Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 112-114.
Camilla Eunyoung Song, University of Florida, USA
Yang Yang, University of Florida, USA
NA - Advances in Consumer Research Volume 48 | 2020
N12. Untangling Different Envy Episodes and their Effects on Brand Attitude
Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Young Joo Cho, Korea University, Korea
Y. Rin Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea