Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most

We find smartphone (vs. laptop, desktop) snubbing is more detrimental to social relationships and offer an inference-based account for this effect. While consumers can correctly predict this effect when imagining being snubbed, they make the opposite prediction when imagining snubbing others and consequently exhibit a preference for smartphone use.


Camilla Eunyoung Song and Yang Yang (2020) ,"Not All Technoference Is Equal: Why Smartphone Snubbing Hurts the Most", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 112-114.


Camilla Eunyoung Song, University of Florida, USA
Yang Yang, University of Florida, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Effects of Retail Food Sampling on Subsequent Purchases: Implications of Sampling Healthy versus Unhealthy Foods on Choices of Other Foods

Dipayan Biswas, University of South Florida, USA
Jeffrey Inman, University of Pittsburgh, USA
Johanna Held, University of Bayreuth

Read More


Priming & Privacy: How Subtle Trust Cues Online Affect Consumer Disclosure and Purchase Intentions

James A Mourey, DePaul University, USA
Ari Waldman, New York Law School

Read More


“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior

Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.