Too Big to Care: Uncovering the Ugly Truth of Brand Relationships in the Video Game Industry
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Citation:
Jacob Lee Hiler and Elana Harnish (2020) ,"Too Big to Care: Uncovering the Ugly Truth of Brand Relationships in the Video Game Industry", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1245-1245.
Authors
Jacob Lee Hiler, Ohio University, USA
Elana Harnish, Ohio University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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