Transparent Green Practices Boost Perceptions of Price Fairness

Assessing the perceived fairness of prices derivatives of green practices has great importance for researchers and practitioners. However, little is known about how green practices affect consumers' price fairness perceptions. We examine consumers fairness perceptions of a price increase caused by higher costs due to green (vs. not-green) manufacturing practices.


Chiara Longoni, Anna Tari, and Remi Trudel (2020) ,"Transparent Green Practices Boost Perceptions of Price Fairness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 913-917.


Chiara Longoni, Boston University, USA
Anna Tari, Boston University, USA
Remi Trudel, Boston University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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