Over-Recycling: When Motivated Sustainability Goes Wrong
We examine “over-recycling”—depositing non-recyclables into recycling bins. We show that recycling is associated with moral goodness and environmental benefit, regardless of the recyclability of the item, that recycling is used as a compensation mechanism for low moral self-worth, and that over-recycling is not eliminated by information provision.
Citation:
Atar Herziger, Grant Edward Donnelly, and Rebecca Walker Reczek (2020) ,"Over-Recycling: When Motivated Sustainability Goes Wrong", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 913-917.
Authors
Atar Herziger, Ohio State University, USA
Grant Edward Donnelly, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
System Justification and the Preference for Atavistic Products
Minju Han, Yale University, USA
George Newman, Yale University, USA
Featured
N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions
Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA
Featured
Silencing the Call of the Sirens
Janet Schwartz, Tulane University, USA