Rethinking Perceptions of Disability: the Unintended Harm of Simplified Positive Inferences

We demonstrate that consumers view people with physical disabilities (vs. without) as higher in moral character, caused by perceptions of increased adversity overcome. However, this attribution leads to stereotyping of preferences of disabled consumers, and negatively impacts individuals with less visible disabilities, who are judged harshly for using necessary services.


Helen van der Sluis, Adriana Samper, and Kirk Kristofferson (2020) ,"Rethinking Perceptions of Disability: the Unintended Harm of Simplified Positive Inferences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 687-689.


Helen van der Sluis, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Kirk Kristofferson, Ivey Business School, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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