The Impact of Humans and Robots on Consumer Behavioral Intentions in Medical Contexts

This research examines how consumers respond to human-robot teams in medical contexts. We find that consumers show lower ratings of favorability to a robot led team (vs. human). Risk acceptance, power distance belief, and consumer choice are examined as boundary conditions.


Ilana Shanks, Martin Mende, Maura Scott, Jenny van Doorn, and Dhruv Grewal (2020) ,"The Impact of Humans and Robots on Consumer Behavioral Intentions in Medical Contexts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 836-841.


Ilana Shanks, Stony Brook University
Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Jenny van Doorn, University of Groningen, The Netherlands
Dhruv Grewal, Babson College, USA


NA - Advances in Consumer Research Volume 48 | 2020

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