The Impact of Humans and Robots on Consumer Behavioral Intentions in Medical Contexts

This research examines how consumers respond to human-robot teams in medical contexts. We find that consumers show lower ratings of favorability to a robot led team (vs. human). Risk acceptance, power distance belief, and consumer choice are examined as boundary conditions.



Citation:

Ilana Shanks, Martin Mende, Maura Scott, Jenny van Doorn, and Dhruv Grewal (2020) ,"The Impact of Humans and Robots on Consumer Behavioral Intentions in Medical Contexts", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 836-841.

Authors

Ilana Shanks, Stony Brook University
Martin Mende, Florida State University, USA
Maura Scott, Florida State University, USA
Jenny van Doorn, University of Groningen, The Netherlands
Dhruv Grewal, Babson College, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Unintended Customer Consequences of Corporate Lobbying

Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada

Read More

Featured

L1. The Effects of Cultural Syndromes on Customers’ Responses to Service Failures: A Perspective-Flexibility-Based Mechanism

Vincent Chi Wong, Lingnan University
Robert Wyer Jr., University of Cincinnati, USA

Read More

Featured

Stigmatization of a Cultural Ritual

Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.