Are Robots in Service of the Environment? the Role of Service Robots in Socially Responsible Business Practices
Two significant societal trends are on the rise: the introduction of service robots and an increasing business commitment to socially responsible practices. Based on 3 experiments we study how service robots impact consumer engagement with, and perception of, brands’ socially responsible efforts, and the underlying mechanism.
Citation:
Marina Puzakova and Amir Grinstein (2020) ,"Are Robots in Service of the Environment? the Role of Service Robots in Socially Responsible Business Practices", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 836-841.
Authors
Marina Puzakova, Lehigh University, USA
Amir Grinstein, Northeastern University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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