Consumer Interactions With Artificial Intelligence Agents – a Historical Perspective

In our conceptual work, we examine consumers interacting with machines, be it in fiction or in fact. AI Agents may be regarded as servants, masters, friends, or monsters. As a result, consumer interactions may be functional or social, calming or frightening, successful or failed.



Citation:

Marat Bakpayev and Russell W. Belk (2020) ,"Consumer Interactions With Artificial Intelligence Agents – a Historical Perspective", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 836-841.

Authors

Marat Bakpayev, University of Minnesota Duluth, USA
Russell W. Belk, York University, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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