Doing More Good: on the Process of Constructing Donation Portfolios

Seven studies show that when donating to multiple charities, individuals contribute less money when they determine their total donation amount before identifying which charities to support than vice versa. We argue that this is because people experience greater pain of paying when the target charities are not yet determined.



Citation:

Nazli Gurdamar Okutur and Jonathan Zev Berman (2020) ,"Doing More Good: on the Process of Constructing Donation Portfolios", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 568-569.

Authors

Nazli Gurdamar Okutur, London Business School, UK
Jonathan Zev Berman, London Business School, UK



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Foods for Sharing: The Social Value of Handmade Foods

Xin Wang, Nanjing University
Chunqu Xiao, Nanjing University
Xingyu Duan, Nanjing University
Hong Zhu, Nanjing University

Read More

Featured

Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions

Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA

Read More

Featured

Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making

Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.