How Hope of Breaking Even Makes People Cling on Losing Stocks
Four studies found that hope explains the disposition effect: people’s hope predicts the tendency to keep the losing stock; people who hold losing (vs. not-losing) stocks had a stronger hope of breaking even and thus were more likely to keep the losing stock; reducing the hope attenuates the disposition effect.
Siria Xiyueyao Luo, Femke van Horen, Kobe Millet, and Marcel Zeelenberg (2020) ,"How Hope of Breaking Even Makes People Cling on Losing Stocks", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1197-1197.
Siria Xiyueyao Luo, Vrije Universiteit Amsterdam, The Netherlands
Femke van Horen, Vrije Universiteit Amsterdam
Kobe Millet, Vrije Universiteit Amsterdam, The Netherlands
Marcel Zeelenberg, Vrije Universiteit Amsterdam
NA - Advances in Consumer Research Volume 48 | 2020
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