The Injustice of Envy
This research investigates the impact that status hierarchies within brand communities have on the occurrence of Envy. I examine the antecedents and consequences of Malicious and Benign Envy. Specific attention is paid to Deservingness. Findings show that Deservingness affects feelings of both Malicious and Benign Envy. Implications are discussed.
R Justin Goss (2020) ,"The Injustice of Envy", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1196-1196.
R Justin Goss, Colorado State University-Pueblo, USA
NA - Advances in Consumer Research Volume 48 | 2020
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA
E12. Green versus Premium Choice and Feelings of Pride
Cecilia Souto Maior, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Rafael Demczuk, Federal University of Paraná
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough