The Injustice of Envy
This research investigates the impact that status hierarchies within brand communities have on the occurrence of Envy. I examine the antecedents and consequences of Malicious and Benign Envy. Specific attention is paid to Deservingness. Findings show that Deservingness affects feelings of both Malicious and Benign Envy. Implications are discussed.
Citation:
R Justin Goss (2020) ,"The Injustice of Envy", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1196-1196.
Authors
R Justin Goss, Colorado State University-Pueblo, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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