Alexa, I Want It Now: How Conversational Artificial Intelligence Agents Shape Consumer Decisions

Eight studies show that consumers make more impulsive and less frugal choices when interacting with a conversational AI agent, such as Amazon’s Alexa, than when choosing on a computer screen or interacting with a text-based chat-bot.


Sang Kyu Park, Yegyu Han, and Aner Sela (2020) ,"Alexa, I Want It Now: How Conversational Artificial Intelligence Agents Shape Consumer Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 578-579.


Sang Kyu Park, University of Florida, USA
Yegyu Han, IE Business School, Spain
Aner Sela, University of Florida, USA


NA - Advances in Consumer Research Volume 48 | 2020

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