Alexa, I Want It Now: How Conversational Artificial Intelligence Agents Shape Consumer Decisions
Eight studies show that consumers make more impulsive and less frugal choices when interacting with a conversational AI agent, such as Amazon’s Alexa, than when choosing on a computer screen or interacting with a text-based chat-bot.
Citation:
Sang Kyu Park, Yegyu Han, and Aner Sela (2020) ,"Alexa, I Want It Now: How Conversational Artificial Intelligence Agents Shape Consumer Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 578-579.
Authors
Sang Kyu Park, University of Florida, USA
Yegyu Han, IE Business School, Spain
Aner Sela, University of Florida, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln
Featured
Once? No. Twenty times? Sure! Uncertainty and precommitment in social dilemmas
David Hardisty, University of British Columbia, Canada
Howard Kunreuther, University of Pennsylvania, USA
David Krantz, New York University, USA
Poonam Arora, Manhattan College
Amir Sepehri, Western University, Canada
Featured
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas