Collaborative Consumption in a Subsistence Marketplace
The absence of lateral exchange markets (LEM) has impeded researchers from understanding collaborative consumption in subsistence marketplace contexts. This work aims to understand how an interactive LEM shapes interdependent peer-to-peer engagement in a subsistence marketplace.
Bhupesh Manoharan and Krishanu Rakshit (2020) ,"Collaborative Consumption in a Subsistence Marketplace", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1210-1210.
Bhupesh Manoharan, Masters Union School of Business
Krishanu Rakshit, Indian Institute of Management Calcutta
NA - Advances in Consumer Research Volume 48 | 2020
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