Give Me the Fish Vs. Teach Me How to Fish: the Effect of Socioeconomic Status on Recipients’ Willingness to Accept Help

This research investigates an overlooked side of prosocial behavior, the recipient’s willingness to accept help. We show that recipients’ socioeconomic status can decrease, and increase, willingness to accept low-order (money/food) and high-order (scholarships) help, as these types of help can represent both self-threat and self-support depending on recipients’ socioeconomic status.



Citation:

Maura Ferreira, Erick M. Mas, and Kelly Goldsmith (2020) ,"Give Me the Fish Vs. Teach Me How to Fish: the Effect of Socioeconomic Status on Recipients’ Willingness to Accept Help", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1203-1230.

Authors

Maura Ferreira, Catholic University of Rio Grande do Sul
Erick M. Mas, Vanderbilt University, USA
Kelly Goldsmith, Vanderbilt University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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