Predicting and Choosing For Others: How and Why We Fail
Being able to learn another person’s preferences and choose on their behalf are important skills. However, people often fail to choose what the other would choose for themselves. Over two studies, we identify how and why people fail, using mouse-tracking in combination with several incentive-compatible conditions.
Citation:
Stephanie Smith and Ian Krajbich (2020) ,"Predicting and Choosing For Others: How and Why We Fail", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 602-603.
Authors
Stephanie Smith, University of California Los Angeles, USA
Ian Krajbich, Ohio State University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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