Predicting and Choosing For Others: How and Why We Fail

Being able to learn another person’s preferences and choose on their behalf are important skills. However, people often fail to choose what the other would choose for themselves. Over two studies, we identify how and why people fail, using mouse-tracking in combination with several incentive-compatible conditions.



Citation:

Stephanie Smith and Ian Krajbich (2020) ,"Predicting and Choosing For Others: How and Why We Fail", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 602-603.

Authors

Stephanie Smith, University of California Los Angeles, USA
Ian Krajbich, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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