Increasing Donations For Multiple Victims

People donate more to benefit a single versus multiple victim(s). This research suggests that charities can collect as many donations for multiple victims as for a single victim by introducing another single victim before requesting donations for multiple victims described as being in a similar situation to the single victim.



Citation:

Hyunkyu Sean Jang (2020) ,"Increasing Donations For Multiple Victims", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 430-431.

Authors

Hyunkyu Sean Jang, Governors State University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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