Increasing Donations For Multiple Victims
People donate more to benefit a single versus multiple victim(s). This research suggests that charities can collect as many donations for multiple victims as for a single victim by introducing another single victim before requesting donations for multiple victims described as being in a similar situation to the single victim.
Citation:
Hyunkyu Sean Jang (2020) ,"Increasing Donations For Multiple Victims", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 430-431.
Authors
Hyunkyu Sean Jang, Governors State University
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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