Losing Possessions and Subsequent Spending

This research examines how losing one’s possessions affects consumers’ subsequent spending on unrelated purchases. We show that the effect depends on consumers’ perceived wealth, and their manner of losing. After losing their possessions, wealthy (less wealthy) consumers spend more (less) subsequently, but only when they blame themselves for the loss.


Shruti Koley, Christina Kan, and Chiraag Mittal (2020) ,"Losing Possessions and Subsequent Spending", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1209-1209.


Shruti Koley, Portland State University
Christina Kan, University of Connecticut, USA
Chiraag Mittal, Texas A&M University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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