When Do You Want This? How Delivery-Scheduling Impacts Motivation Among Online Shoppers

Online purchases require consumers to complete multiple sub-tasks such as product selection, delivery-scheduling, and payment. In this project, we investigate how the sequence of these sub tasks can influence motivation in the purchase context. Specifically, we investigate how scheduling delivery before making product choices can exhibit motivating effects.


Sara Williamson and Courtney Szocs (2020) ,"When Do You Want This? How Delivery-Scheduling Impacts Motivation Among Online Shoppers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1235-1235.


Sara Williamson, SUNY Old Westbury, USA
Courtney Szocs, Louisiana State University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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