From Aesthetic to Epistemic Consumption: Analyzing Knowledge Practices in Consumption Collectives

This paper explores the collective pursuit of quasi-scientific knowledge practices as a consumption activity. By comparatively analyzing focal knowledge practices in two highly-specialized consumption collectives we shed light on how consumers engage with epistemic knowledge. We thereby contribute to a better understanding of collective consumption in today's knowledge society.


Jan-Hendrik Bucher, Niklas Woermann, and Johanna Franziska Gollnhofer (2020) ,"From Aesthetic to Epistemic Consumption: Analyzing Knowledge Practices in Consumption Collectives", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 31-37.


Jan-Hendrik Bucher, University of St. Gallen, Switzerland
Niklas Woermann, University of Southern Denmark, Denmark
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark


NA - Advances in Consumer Research Volume 48 | 2020

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