A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction
Literature on power has reported that experiencing power increases action. However, we lack a systematic understanding of why powerless consumers are less prone to action. We elucidates a relational underpinning of the link between powerlessness and inaction. We demonstrate that low power leads to inaction through attachment anxiety.
Junha Kim, Jieun Pai, Jennifer Whitson, and Sujin Lee (2020) ,"A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 453-454.
Junha Kim, Ohio State University, USA
Jieun Pai, University of California Los Angeles, USA
Jennifer Whitson, University of California Los Angeles, USA
Sujin Lee, KAIST
NA - Advances in Consumer Research Volume 48 | 2020
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