A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction
Literature on power has reported that experiencing power increases action. However, we lack a systematic understanding of why powerless consumers are less prone to action. We elucidates a relational underpinning of the link between powerlessness and inaction. We demonstrate that low power leads to inaction through attachment anxiety.
Citation:
Junha Kim, Jieun Pai, Jennifer Whitson, and Sujin Lee (2020) ,"A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 453-454.
Authors
Junha Kim, Ohio State University, USA
Jieun Pai, University of California Los Angeles, USA
Jennifer Whitson, University of California Los Angeles, USA
Sujin Lee, KAIST
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements
Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen
Featured
Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment
Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada
Featured
Divorcing the Market
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics