A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction

Literature on power has reported that experiencing power increases action. However, we lack a systematic understanding of why powerless consumers are less prone to action. We elucidates a relational underpinning of the link between powerlessness and inaction. We demonstrate that low power leads to inaction through attachment anxiety.



Citation:

Junha Kim, Jieun Pai, Jennifer Whitson, and Sujin Lee (2020) ,"A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 453-454.

Authors

Junha Kim, Ohio State University, USA
Jieun Pai, University of California Los Angeles, USA
Jennifer Whitson, University of California Los Angeles, USA
Sujin Lee, KAIST



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements

Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen

Read More

Featured

Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment

Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada

Read More

Featured

Divorcing the Market

Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.