A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction

Literature on power has reported that experiencing power increases action. However, we lack a systematic understanding of why powerless consumers are less prone to action. We elucidates a relational underpinning of the link between powerlessness and inaction. We demonstrate that low power leads to inaction through attachment anxiety.



Citation:

Junha Kim, Jieun Pai, Jennifer Whitson, and Sujin Lee (2020) ,"A Relational Account of Powerlessness: the Role of the Attachment System in Consumer Inaction", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 453-454.

Authors

Junha Kim, Ohio State University, USA
Jieun Pai, University of California Los Angeles, USA
Jennifer Whitson, University of California Los Angeles, USA
Sujin Lee, KAIST



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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