Refunded Money Is More Likely to Be Spent

We test how consumers’ willingness to spend depends on the transaction history of the money they have available. Specifically, we find that money refunded from previous purchases is more likely to be spent than non-refunded money. This research extends prior findings about mental accounting and fungibility.



Citation:

Tianjiao Yu, Cynthia Cryder, and Robyn LeBoeuf (2020) ,"Refunded Money Is More Likely to Be Spent", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1234-1234.

Authors

Tianjiao Yu, Washington University in St Louis, USA
Cynthia Cryder, Washington University, USA
Robyn LeBoeuf, Washington University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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