Sound of Products’ Soundness: the Effect of Product Operation Sound on Judgment of Product Quality

This research explores an important component that exists in human-AI agent interactions and user personalization – acoustic similarity. We quantify the distance measure as a measure of objective vocal similarity in pitch and timbre (MFCCs) and we show that acoustic similarity leads to higher trust, and perceptions of warmth and competence.



Citation:

B. Kyu Kim, Byung Geun Cho, and He (Michael) Jia (2020) ,"Sound of Products’ Soundness: the Effect of Product Operation Sound on Judgment of Product Quality", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 907-912.

Authors

B. Kyu Kim, Yonsei University
Byung Geun Cho, Yonsei University
He (Michael) Jia, University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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