Keeping Track of What’S Deserved When Personal Finances Grow
All financial growth first requires principal to invest. In this project, we explore the relationship between the perceived deservingness of both principal and downstream growth. Initial studies suggest consumers downplay whether or not their principal was deserved when judging the deservingness of subsequent financial growth.
David Dolifka and Stephen A Spiller (2020) ,"Keeping Track of What’S Deserved When Personal Finances Grow", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1217-1217.
David Dolifka, University of California Los Angeles, USA
Stephen A Spiller, University of California Los Angeles, USA
NA - Advances in Consumer Research Volume 48 | 2020
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Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude
Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School