Keeping Track of What’S Deserved When Personal Finances Grow

All financial growth first requires principal to invest. In this project, we explore the relationship between the perceived deservingness of both principal and downstream growth. Initial studies suggest consumers downplay whether or not their principal was deserved when judging the deservingness of subsequent financial growth.



Citation:

David Dolifka and Stephen A Spiller (2020) ,"Keeping Track of What’S Deserved When Personal Finances Grow", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1217-1217.

Authors

David Dolifka, University of California Los Angeles, USA
Stephen A Spiller, University of California Los Angeles, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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