Extending Flow: How Place, Materials, and Body Create Restorative Consumption in Nature

We extend an understanding of how consumer experiences produce restorative effects. Based on an ethnography of the consumption surrounding fly fishing, we contribute an extended model of flow through an assemblage of place, body, and skill. We illuminate flow as phenomenological, and clarify the meaning of flow in consumer research.


Annetta Grant, Avi Shankar, and Robin Canniford (2020) ,"Extending Flow: How Place, Materials, and Body Create Restorative Consumption in Nature", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1112-1117.


Annetta Grant, Bucknell University, USA
Avi Shankar, University of Bath, UK
Robin Canniford, University of Melbourne, Australia


NA - Advances in Consumer Research Volume 48 | 2020

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