Look Good and Work Hard? Only If You Are a Man Or in Preschool

Consumers believe that attractive women are less intelligent. Across four studies we show feeling attractive reduces motivation to work on cognitive tasks among women (for whom these accessible beliefs are self-diagnostic), but not men (for whom these accessible beliefs are non-diagnostic) or preschoolers (among whom such beliefs are not accessible).



Citation:

Michal Maimaran, Aparna A Labroo, and Anastasiya Pocheptsova Ghosh (2020) ,"Look Good and Work Hard? Only If You Are a Man Or in Preschool", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 720-719.

Authors

Michal Maimaran, Northwestern University, USA
Aparna A Labroo, Northwestern University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations

Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.