Look Good and Work Hard? Only If You Are a Man Or in Preschool
Consumers believe that attractive women are less intelligent. Across four studies we show feeling attractive reduces motivation to work on cognitive tasks among women (for whom these accessible beliefs are self-diagnostic), but not men (for whom these accessible beliefs are non-diagnostic) or preschoolers (among whom such beliefs are not accessible).
Citation:
Michal Maimaran, Aparna A Labroo, and Anastasiya Pocheptsova Ghosh (2020) ,"Look Good and Work Hard? Only If You Are a Man Or in Preschool", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 720-719.
Authors
Michal Maimaran, Northwestern University, USA
Aparna A Labroo, Northwestern University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
Featured
The Price of a Threat: How Social Identity Threat Influences Price Sensitivity
Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Featured
Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations
Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands