Time to Be Happy: Autonomous Products Increase Consumer Happiness By Reducing Time Stress

Autonomous products are able to complete tasks by themselves. A series of field and experimental studies shows that using autonomous products can make consumers happier. The effect is driven by reduced time stress and reduced feelings of guilt, and moderated by perceived human-likeness of the autonomous product.


Tobias Schlager, Emanuel de Bellis, and Ashley V. Whillans (2020) ,"Time to Be Happy: Autonomous Products Increase Consumer Happiness By Reducing Time Stress", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 776-777.


Tobias Schlager, HEC Lausanne, Switzerland
Emanuel de Bellis, University of St. Gallen, Switzerland
Ashley V. Whillans, Harvard Business School, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Paying to Be Social? How Materialism Shapes Spending on Friends

William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More


When Prominent Logos Make You Feel Competent

Sara Caprioli, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Nailya Ordabayeva, Boston College, USA

Read More


M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.