How Social Functioning Ability and Crowdedness Impact Consumer Behavior

In the current research, we investigate the impact of social functioning on consumers under varying levels of social crowdedness. Our finding suggests that people with lower social functioning abilities feel less comfortable, more anxious and dislike the more crowded environment compared to people with higher social functioning abilities.


Shiyun Chen, Gary Gaeth, and Irwin Levin (2020) ,"How Social Functioning Ability and Crowdedness Impact Consumer Behavior", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1220-1220.


Shiyun Chen, University of Iowa, USA
Gary Gaeth, University of Iowa, USA
Irwin Levin, University of Iowa, USA


NA - Advances in Consumer Research Volume 48 | 2020

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