The Awed Holistic Thinker: the Effect of Awe Experience on Individuals’ Thinking Styles
This research examines the effect of awe on people’s thinking styles. Seven studies showed that awe could promote holistic thinking (studies 1, 2A-2D) through the mediating role of self-diminishment tendency (study 3). Moreover, we demonstrated how the proposed effect influences consumers’ reactions to service failures (study 4).
Ran Li and Tao Tao (2020) ,"The Awed Holistic Thinker: the Effect of Awe Experience on Individuals’ Thinking Styles", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.
Ran Li, Chinese University of Hong Kong, China
Tao Tao, Hong Kong Baptist University
NA - Advances in Consumer Research Volume 48 | 2020
M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior
Xiadan Zhang, Renmin University of China
Xiushuang Gong, Jiangnan University
Jing Jiang, Renmin University of China
A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior
Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
C4. The role of attachment to a human brand in improving eating habits
Amélie Guèvremont, École des Sciences de la Gestion, UQAM